In this project I had to design a newsletter for CACE “Collage of Art and Creative Enterprises” for Zayed University in Abu Dhabi and Dubai.
My approach was to create a newsletter that shows both the modern and traditional aspects of my country. Every thing from the color palate to the typeface was linked to those two aspects. I started to draw and sketch some modern and energetic layout for my magazine. after that when choosing the color palate I choose natural and warm colors that reflect the nature of the UAE. In the layout I introduced some modern shapes and lines like circles, dotted lines and dashed lines, also the typeface has the same feel as the layout and the modernity of it. I wanted to maintain the readers interest so I mixed and matched with the shapes and colors.